South Etobicoke residents have a long love affair with the movies and long before filming began here there were three bustling air conditioned theaters that entertained the community for decades.
Adults and their children during the movie-crazed heyday, which ran from 1910 to the 1970s, would pay anywhere from 10 to 75-cents to purchase a ticket to attend a Saturday matinee or feature and relax in air conditioned comfort, which they didn’t have at home.
New Toronto fans after a week of work would flock to the Odeon Lakeshore Theatre at Lake Shore Blvd. W., between Second and Third Streets, to catch the latest offerings from Hollywood and indulge in large amounts of popcorn and cola.
The Odeon began life as the former Biltmore New Toronto, which opened in 1947 and had 676 seats. It is now the office of a law firm.

Philip Barker, of the Long Branch BIA, worked as an usher at the Odeon as a student.
“Back then the movies were a big thing,” Barker recalls. “It was affordable entertainment and people loved the air conditioning.”
Across the street was the Capitol Theatre, which stood for 45-years at the south-west corner of Lake Shore Blvd. W., and Fourth Street. The large 1,042-seat movie house was opened in 1929 and showed flicks until 1975, when the last projector went dark.
It is now a high-rise apartment building for seniors with a variety store on the street level.
Just west the busy Royal Theater stood at Long Branch Ave., and 35th St., and was always packed with movie lovers. It was one of the earlier theaters in the area dating back to the 1910s and had 619 seats. Movies were screened there until 1960, when it was closed.
“We were there every Saturday for the matinees,” recalls Barker. “All the kids from the neighbourhood went there on Saturday.”
He says the Royal, with 400 seats, had a small lobby and concession stand. Most of the theatres played two features during the week and three, including an animated cartoon, on the weekend.
Barker says it cost 75-cents to watch a flick when he was working at the Odeon.
The area over the years has been a location of choice for U.S. and Canadian movie and TV production firms. We have several major studios here where some of the biggest-grossing TV and movies are produced.