More people than ever it seems are peddling their way around town these days.

Toronto Parking Enforcement Officer Erin Urquhart is reminding cyclists and motorists of a Traffic Services Bicycle Safety Campaign which runs from July 13 to July 19 and focuses on community engagement, education and enforcement.

Police say a record amount of cyclists are out on the streets due to COVID-19, which led to Toronto’s ActiveTO’, which aims to safely get residents out of their homes and into the outdoors. There have also been lineups at bike shops in the community.

Throughout this week, police will be conducting traffic enforcement activities and connecting with people about issues that lead to cyclists and other vulnerable road users being killed or injured on city streets.

Last year some 64 people were killed on Toronto’s roads. Of these, 47, or 73%, were vulnerable road users, including one cyclist.  Traffic enforcement activities will focus of the “Big 4” driver behaviours that cause injuries to vulnerable road users – speeding, driving aggressively, driving distracted and driving impaired.

Cyclists are also being warned of ways to avoid “dooring incidents” that happen on our busy roads, as well as promoting the Toronto Police Bicycle Registry and other ways to prevent bicycle theft.