Many residents are still shedding tears after watching a young Wayne Gretzky meet his hero Tim Horton for an autograph in an emotional commercial that was mainly filmed at Brown’s Line Donuts in Alderwood.
“The Autograph” portrays a young Gretzky, played by Gordie Gilders, visiting a Tim Hortons location in 1968 in Brantford and getting an autograph from Hortons, the late Toronto Maple Leafs defenceman and restaurant co-founder.
The Great One would say he was inspired to become a professional hockey player after that meeting.
“They were filming here for two days last summer,” says Rina, who with her husband own the 744 Brown’s Line 1950s-style eatery. “Thousands of people have seen that commercial. It is very famous and people are still talking about it today.”
Many of the regular customers say they did not recognize their favourite restaurant at first.
“They (producers) did a great job transforming this place,” says Stan. “I come here every day and I still didn’t recognize the place. Someone had to tell me.”
The extras and actors in the commercial were dressed in 1960s clothing with ’60s hair and makeup, officials said.
The ad was shot “in an old diner off of Brown’s Line that they had converted into an original Tim Hortons with stools inside and tables. I couldn’t believe it,” one of those involved recalled.
Gretzky, or his dad, Walter, were not at the diner because their scene was filmed elsewhere.
At the end of the commercial, Gretzky is shown with tears welling in his eyes.
The story is an emotional tribute to Horton, who was one of the greatest defensemen of all-time. Horton spent 24 seasons in the NHL with the Toronto Maple Leafs, New York Rangers, Pittsburgh Penguins, and Buffalo Sabres
His career tragically ended in 1974 when he crashed his sports car in St. Catherines. Horton, a member of the Sabres at the time, had played against his famous former team, the Leafs, the night before and was driving back to Buffalo. He died at age 44.
Horton opened his first doughnut shop in Hamilton in 1964. By 1968, Tim Hortons had become a multi-million dollar franchise. After Horton died, Ron Joyce, Horton’s business partner, bought the Horton’s family’s shares for $1 million becoming sole owner.
Today there are almost 5,000 Tim Hortons stores in Canada.