It’s summer and the promotions are out in force.
Members of the Long Branch area have introduced their hashtag, which was made into a stencil, which will be stamped on sidewalks to promote their community.
They say the free ‘summer-time non-toxic and non-permanent guerrilla marketing’ is getting some good reviews in the area.
“See something awesome in our lovely neighbourhood? Tag it with the #LongBranchTO hashtag!” they wrote.
The organizers even checked in with the local police who had no issues with the sidewalk chalk project.