Mimico financial advisor, broadcaster and author John de Goey is a passionate advocate for investor rights and putting clients first.

The well-respected full-time portfolio manager with Wellington-Altus Private Wealth Inc., has released his latest book called STANDUP to the Financial Services Industry, which is on sale at all major stores.

“Canadian investors are at risk and they don’t even know it,” de Goey writes. “Their well-intended advisors often give poor advice based on traditional approaches that are demonstrably wrong.”

He notes the “fundamental problem is advisor bias, and no one talks about it because virtually everyone is oblivious to it, including advisors themselves.”

“STANDUP empowers Canadian investors to demand accountability from an industry that has refused to acknowledge its own shortcomings and helps them invest wisely and successfully,” according to the best-selling author.

De Goey released his first 2003 book, The Professional Financial Advisor, which was later updated and re-released in 2006, 2012 and 2016.

The wealth advisor loves the community and settled here more than 20-years ago after moving from his native Point Pelee, near Leamington.

“I moved to Toronto to find work and I bought my first home here and have stayed since,” he says. “I like the lake and people in the community.”

He has been twice named one of Canada’s Top 50 advisors and in 2017 was presented with the Donald J. Johnston Award from the Financial Planning Standards Council for his lifetime dedication to the advancement of the profession.

De Goey is known for being an authority on professional, transparent and evidence-based financial advice. He frequently appears on TV and has written for Advisor’s Edge Report, Canadian MoneySaver, MoneySense, The Globe and Mail and The National Post.

He will be speaking about his book on October 30 at 6:30 p.m. at the Humber Bay Library, at 200 Park Lawn Ave. Please note that those who bring a copy of this story from the South Etobicoke News will receive a free copy of his book, STANDUP to the Financial Services Industry.

He can be reached at  416-369-1502 or by email at  John.DeGoey@wprivate.ca.