A premiere upscale hotel is being planned for Humber Bay Shores and what used to be called the Motel Strip.

A plan by Stay Inn Hospitality to build a 13-storey luxury hotel at 2157 Lake Shore Blvd. W. is up for consideration on July 14 by the Etobicoke York Community Council.

An Official Plan Amendment is sought to amend the Motel Strip Secondary plan to allow an increase in the maximum permitted density and building height.

The proposal, if approved, will see the hotel rise from a vacant staging area that is being used to build a 10-storey and 39-storey mixed used highrises.

The hotel, if it receives the green light, will have 165-suites and a ground-floor restaurant.

Plans show there will be a total of 54 parking spaces in a one-level underground parking garage.

City Planners have ruled that public community consultations for the project has to occur before the building is approved.

“The redevelopment of the lands within the Humber Bay Shores Development Area (also known as the Motel Strip) has resulted in a new mixed use, high density community that provides the surrounding area with a new waterfront destination,” the developers say.

Ironically, the site was previously occupied by the Silver Moon Motel, which was demolished in 2008. It was one of more than a dozen mostly family-run motels that once thrived in the area.

Stay Inn brochures says it “offers a selection of room types for every traveller,  from classic rooms to executive Jacuzzi suites, you will enjoy modern accommodations with top amenities and hotel features at a fabulous rate.”